Why Every Brand Should Be Using Video Marketing

The biggest trend right now on social platforms is to use video as a means of engagement. Whether it’s IG Reels, Stories, TikToks, or YouTube videos, most brands are using video marketing as a tool. 


Using video marketing can be extremely beneficial to not only your brand image but also, has a positive impact on your sales and ROI. Did you know that  90% of users say they find it useful to watch a video when making purchase decisions? And that 64% of users who watch a video tend to purchase one of the associated products?


So which social media platforms should you use to implement video marketing and why?   

YouTube

YouTube is a platform accessible to 90 countries in 80 languages. Over the years it has become the main video platform worldwide and the second most visited website. 

It is important for your brand to have a presence on this platform but that doesn’t necessarily mean you need to make your own YouTube videos. 

Sponsoring a video for YouTubers is a great way to reach your target demographic since you are getting someone with a mass influence and audience to give you a testimonial.


Facebook

The world's leading social network is always adapting to consumer needs, which is why it continues to be the platform with the most users in the world. On this platform, it has been found that the most effective posts are videos. Facebook video ads are not only a great way to reach specific audiences but has a simple platform allowing you to track the progress of your ads and those of competitors. 

Instagram

Uploading photos to Instagram is a must, but have you tried uploading videos? Its video sharing feature started in 2013 and continues to develop through IGTV and Reels.  Did you know 81% of Instagram users use the platform to look for products and services?  So if your brand is looking to generate more revenue, creating engaging videos on Instagram could be the key to your success.

TikTok

This trending social platform is loved for it’s short, engaging videos. TikTok uses an algorithm that suggests videos to you based on your watch patterns, your likes, your location, and the accounts you follow. This algorithm makes it easy for your videos to pop up on someone else’s page. Every 100 views of a video generates 12 engagements on average and the sweet spot to increase engagement and views is to post 3x per week. The key to creating a successful TikTok is to remember that your audience has a shorter attention span and therefore the first few seconds of the video are the most important to get their attention. If the videos don’t have a scroll stopper element, users are more likely to continue scrolling which ultimately reduces the rate at which the algorithm will continue to show your video. 


If you’re looking to increase your ROI and revenue, video marketing may be the tool you need to focus on with its popularity on the rise. If this is something you’re unfamiliar with and don’t know where to start, don’t worry! Hoski Media offers various packages to create engaging video content to help our brand succeed! To learn more about what we do and to see if it would be a good fit for your brand, feel free to book a consultation call with us!